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<channel>
	<title>Roosta Design</title>
	<link>http://www.roostadesign.co.uk</link>
	<description>Roosta Design</description>
	<pubDate>Tue, 03 Aug 2010 08:56:58 +0000</pubDate>
	<generator>http://www.roostadesign.co.uk</generator>
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		<item>
		<title>The Bennett's</title>
		<link>http://www.roostadesign.co.uk/547312/The-Bennett-s</link>
		<comments>http://www.roostadesign.co.uk/547312/The-Bennett-s</comments>
		<pubDate>Tue, 03 Aug 2010 08:56:58 +0000</pubDate>

		<dc:creator>Roosta Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">547312</guid>
		<description>The Bennett's
Here at Roosta we love a good wedding, so when our old friends Tim and Karen decided to tie the knot we were only to happy to lend a hand with their invitations.

The couple were looking for a design that was different from the norm, which would also included an element of tradition and romance. Having known the couple for a number of years we decided to create a bespoke invitation which reflected their fun filled personalities. Featuring cheeky headlines and support illustrations throughout, the recipient was informed of weekends format and activities in humorous, laid back way. A supporting monogram added that all important romantic touch – just what every successful marriage needs.


&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547312/Rule3px_Top_New.jpg" border="0" width="670" height="9" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547312/TheBennetts_CoverStack3_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547312/TheBennetts_Brochure1_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547312/TheBennetts_Brochure2_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547312/TheBennetts_Cover_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547312/TheBennetts_Golf_New2.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547312/TheBennetts_Pills_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547312/Rule3px_Bottom_New.jpg" border="0" width="670" height="9" align="left" /&#62; </description>
		<wfw:commentRss>http://www.roostadesign.co.uk/547312/The-Bennett-s</wfw:commentRss>

		</item>
		<item>
		<title>The Pie Society</title>
		<link>http://www.roostadesign.co.uk/547307/The-Pie-Society</link>
		<comments>http://www.roostadesign.co.uk/547307/The-Pie-Society</comments>
		<pubDate>Tue, 03 Aug 2010 08:49:16 +0000</pubDate>

		<dc:creator>Roosta Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">547307</guid>
		<description>The Pie Society
The Pie Society is an independent pie shop offering a selection of homemade pies, lovingly made from  organic, locally sourced, seasonal ingredients.

We werechallenged by the company owners to originate a brand name and identity that would be a reflection of their traditional home made pies, whilst also appearing modern and stylish. We felt that The Pie Society would be a great name for the brand and would help to make their customers feel part of a unique club. The identity was designed to reflect a traditional club crest, whilst the styling of supporting marketing materials was contemporary, using bright  bold colours and detailed food photography.

To complement the seasonal pies on offer we had the idea of making the restaurant menu from a wooden black board, allowing any special offers to be easily communicated to the customer. The menu pages were individual leaves, which could also be easily updated as seasonal ingredients changed.

Roosta were also asked by the owners to think of marketing ideas that would help the restaurant to build a loyal fan base. Film and sports nights proved hugely successful helping The Society to develop a sociable, community feeling amongst their customers.


&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547307/Rule3px_Top_New.jpg" border="0" width="670" height="9" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547307/ThePieSociety_Identity_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547307/ThePieSociety_MenuCover_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547307/ThePieSociety_MenuInsert_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547307/ThePieSociety_Posters_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547307/ThePieSociety_SiteandMac3_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547307/ThePieSociety_SiteandMac_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547307/Rule3px_Bottom_New.jpg" border="0" width="670" height="9" align="left" /&#62; </description>
		<wfw:commentRss>http://www.roostadesign.co.uk/547307/The-Pie-Society</wfw:commentRss>

		</item>
		<item>
		<title>Roosta Design</title>
		<link>http://www.roostadesign.co.uk/547298/Roosta-Design</link>
		<comments>http://www.roostadesign.co.uk/547298/Roosta-Design</comments>
		<pubDate>Tue, 03 Aug 2010 08:44:15 +0000</pubDate>

		<dc:creator>Roosta Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">547298</guid>
		<description>Roosta Design
As well as the brilliant work we do for our clients (even if we do say so ourselves!), we thought it would be good for you to see our own ideas and how we promote our business.

Whether it’s saying hello with a beautifully produced business card, creating intrigue with thought provoking service icons, or being remembered for our ‘big cocks’ mailer. We are constantly looking to be creative and produce work that we’re proud to put our name to.


&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547298/Rule3px_Top_New.jpg" border="0" width="670" height="9" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547298/Roosta_Identity_MId3.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547298/Roosta_ServicesIcons_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547298/Roosta_BizCards_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547298/Roosta_SiteandMac_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547298/Roosta_EasterMailer_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547298/Roosta_Brochure_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/547298/Rule3px_Bottom_New.jpg" border="0" width="670" height="9" align="left" /&#62; </description>
		<wfw:commentRss>http://www.roostadesign.co.uk/547298/Roosta-Design</wfw:commentRss>

		</item>
		<item>
		<title>Red Bull</title>
		<link>http://www.roostadesign.co.uk/545817/Red-Bull</link>
		<comments>http://www.roostadesign.co.uk/545817/Red-Bull</comments>
		<pubDate>Mon, 02 Aug 2010 18:48:56 +0000</pubDate>

		<dc:creator>Roosta Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">545817</guid>
		<description>Red Bull
Red Bull were looking for an advertising campaign to be used at numerous music festivals throughout the UK during the summer The original eye-catching posters were a huge success, with many being taken home by festival goers as a souvenir from events such as Glastonbury, T in the Park and the V Festival. 

Red Bull were so pleased with the response to the first series of posters that they went on to commission two further sets, promoting Red Bull drinks at Christmas and a generic Red Bull drinks.


&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/545817/Rule3px_Top_New.jpg" border="0" width="670" height="9" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/545817/RedBull_TentPoster_New.jpg" border="0" width="670" height="804" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/545817/RedBull_Festival1_New.jpg" border="0" width="670" height="536" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/545817/RedBull_Festival2_New.jpg" border="0" width="670" height="536" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/545817/RedBull_Urinal3_New.jpg" border="0" width="670" height="838" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/545817/RedBull_ChristmasPoster1_New2.jpg" border="0" width="670" height="536" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/545817/RedBull_ChristmasPoster2_New.jpg" border="0" width="670" height="536" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/545817/RedBull_Urinal2_New.jpg" border="0" width="670" height="838" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/545817/RedBull_DrinksPoster1_New.jpg" border="0" width="670" height="536" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/545817/RedBull_DrinksPoster2_New.jpg" border="0" width="670" height="536" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/545817/Rule3px_Bottom_New.jpg" border="0" width="670" height="9" align="left" /&#62; </description>
		<wfw:commentRss>http://www.roostadesign.co.uk/545817/Red-Bull</wfw:commentRss>

		</item>
		<item>
		<title>Trix Teas</title>
		<link>http://www.roostadesign.co.uk/545766/Trix-Teas</link>
		<comments>http://www.roostadesign.co.uk/545766/Trix-Teas</comments>
		<pubDate>Mon, 02 Aug 2010 18:19:31 +0000</pubDate>

		<dc:creator>Roosta Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">545766</guid>
		<description>Trix Teas
Trix Teas is a small UK based clothing company selling limited edition, screen printed t-shirts, which was originally owned and run by Roosta's founder Luke Trickett, before it was acquired by a larger brand in the summer of 2010.

Having had a passion for t-shirts and t-shirt design for a number of years Luke decided that he wanted to create his own line of shirts. He initially created the crossbones identity made from a tea cup and spoons, which perfectly captured the spirit of the brand that he was trying to create – fun, edgy and a reflection of British culture and history, the supporting strapline 'Trouble’s Brewing' reinforced the edgy look and feel of the brand. All of the t-shirts designs use clean vector illustrations based around a fun, slightly edgy core concept. 

To help build a loyal fan base and as a thank you to customers Trix Teas include a free gift with all purchases such as badges and stickers. These are mailed in a bespoke ‘Thirst Aid’ tube, which raises as smile when it drops through the recipients letterbox.


&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/545766/Rule3px_Top_New.jpg" border="0" width="670" height="9" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/545766/TrixTeas_Marque_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/545766/TrixTeas_Strap_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/545766/TrixTeas_HighStakes_New.jpg" border="0" width="670" height="804" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/545766/TrixTeas_FightLikeA_New.jpg" border="0" width="670" height="704" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/545766/TrixTeas_ThirstAid_New2.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/545766/TrixTeas_SiteandMac_New2.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/545766/Rule3px_Bottom_New.jpg" border="0" width="670" height="9" align="left" /&#62; </description>
		<wfw:commentRss>http://www.roostadesign.co.uk/545766/Trix-Teas</wfw:commentRss>

		</item>
		<item>
		<title>WeBuild</title>
		<link>http://www.roostadesign.co.uk/536980/WeBuild</link>
		<comments>http://www.roostadesign.co.uk/536980/WeBuild</comments>
		<pubDate>Mon, 02 Aug 2010 16:22:00 +0000</pubDate>

		<dc:creator>Roosta Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">536980</guid>
		<description>WeBuild
WeBuild are a website development and hosting company located in Covent Garden, London. Roosta were challenged to create a new company identity that reflected the diverse range of service WeBuild offer, whist also expressing the fun personalities of the company employees.

The identity used the :// symbols commonly found before most website address – instantly reflecting the industry WeBuild work within. The idea was further developed to include a number fun supporting ‘We’ straplines which can be tailored to run across individual marketing materials as required.

Brand guidelines, a company website and stationery suite soon followed, giving WeBuild a complete identity package which continues to helps their business to grow.


&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/536980/Rule3px_Top_New.jpg" border="0" width="670" height="9" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/536980/WeBuild_Identity_New2.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/536980/WeBuild_DVD-Covers_new2.jpg" border="0" width="670" height="503" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/536980/WeBuild_Envelope_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/536980/WeBuild_SiteandMac_New2.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/536980/WeBuild_Strapline_Think2.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/536980/WeBuild_Strapline_WeDeliver2.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/536980/WeBuild_Strapline_WeDesign2.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/536980/WeBuild_Strapline_WeHost2.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/536980/WeBuild_Strapline_WeInspire2.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/536980/WeBuild_Strapline_WeListen2.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/536980/WeBuild_Strapline_WeProgramme2.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/536980/WeBuild_Strapline_WeSupport2.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/536980/WeBuild_Strapline_WeSurprise2.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/536980/WeBuild_Strapline_WeUnderstand2.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/536980/Rule3px_Bottom_New.jpg" border="0" width="670" height="9" align="left" /&#62; </description>
		<wfw:commentRss>http://www.roostadesign.co.uk/536980/WeBuild</wfw:commentRss>

		</item>
		<item>
		<title>Jam Consulting</title>
		<link>http://www.roostadesign.co.uk/533591/Jam-Consulting</link>
		<comments>http://www.roostadesign.co.uk/533591/Jam-Consulting</comments>
		<pubDate>Mon, 02 Aug 2010 16:21:59 +0000</pubDate>

		<dc:creator>Roosta Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">533591</guid>
		<description>Jam Consulting
Jam are an independent recruitment agency based in Central London, who specialise in the recruitment of finance and office support staff for the media industry. 

Following a company expansion, Jam were seeking a new sales device to send to both potential and existing clients. The final solution needed to be easily updatable to accommodate the agencies ever evolving services, whilst also being eye catching and fun – helping to distinguish Jam in an increasingly crowded market.

Picking up on Jams established bowler hat identity, the brochure used a velvet slip case and insert to mimic the texture and feel of a traditional bowler hat. Each mail–out could become personalised bythe sender by simply slipping a business card under the silk trim. The brochure insert pages used iconic bowler hat illustrations accompanied by playful text to highlight Jams numerous services. The idea proved to be a winning formula and the concept was further used on exhibitions stands, posters, postcards and direct mail.


&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/533591/Rule3px_Top_New.jpg" border="0" width="670" height="9" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/533591/JAM_JamSlipcase_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/533591/JAM_JamSlipcase_Pages_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/533591/JAM_Illustrations_New2.jpg" border="0" width="670" height="1340" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/533591/JAM_Doughnuts_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/533591/JAM_Hoarding_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/533591/Rule3px_Bottom_New.jpg" border="0" width="670" height="9" align="left" /&#62; </description>
		<wfw:commentRss>http://www.roostadesign.co.uk/533591/Jam-Consulting</wfw:commentRss>

		</item>
		<item>
		<title>Riaz Omar</title>
		<link>http://www.roostadesign.co.uk/533548/Riaz-Omar</link>
		<comments>http://www.roostadesign.co.uk/533548/Riaz-Omar</comments>
		<pubDate>Mon, 02 Aug 2010 16:21:58 +0000</pubDate>

		<dc:creator>Roosta Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">533548</guid>
		<description>Riaz Omar
Riaz Omar is a Landscape Gardener who was looking for a new, modern identity, which would help him stand out from his competitors. 

A simple graphic logo was created utilising the‘r’ character from the owner’s name. A supporting organically shaped typeface was used across the company stationery, which was given an extra landscaping twist by resembling a planting information tag. 

A spring time ‘perfect time for planting’ promotional gift was developed which Riaz could send to both existing and new clients — and we’re happy to report that business is blooming!


&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/533548/Rule3px_Top_New.jpg" border="0" width="670" height="9" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/533548/RiazOmar_Identity_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/533548/RiazOmar_Stationery_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/533548/RiazOmar_DirectMail_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/533548/RiazOmar_VanDecal_New2.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/533548/Rule3px_Bottom_New.jpg" border="0" width="670" height="9" align="left" /&#62; </description>
		<wfw:commentRss>http://www.roostadesign.co.uk/533548/Riaz-Omar</wfw:commentRss>

		</item>
		<item>
		<title>Redhare</title>
		<link>http://www.roostadesign.co.uk/536989/Redhare</link>
		<comments>http://www.roostadesign.co.uk/536989/Redhare</comments>
		<pubDate>Mon, 02 Aug 2010 16:21:57 +0000</pubDate>

		<dc:creator>Roosta Design</dc:creator>
		
		<category><![CDATA[]]></category>

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		<description>Redhare Couriers
Redhare are an independent courier service provider operating throughout London and the South East region. The company were looking to create a brand name and develop marketing ideas that would help to differentiate them in an increasingly crowded marketplace.

I wanted to create an identity that was a reflectionof the owners energetic character. By drawing inspiration from his bold hair colour (ginger), I produced an identity which not only communicated the founders appearance, but also gave subtle hints of speed, acceleration and delivery, all of which are associated with the freight industry.

Using a forward pointing arrow to form the hare,the logotype was given a clever added twist. All marketing material used simple eye catching photography with edgy supporting straplines. All of which helped to establish the brand in an sector not usually associated with clean minimalist design.


&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/536989/Rule3px_Top_New.jpg" border="0" width="670" height="9" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/536989/Redhare_Identity_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/536989/Redhare_Guidelines_New.jpg" border="0" width="670" height="536" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/536989/Redhare_Brochure_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/536989/Redhare_BizCards_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/536989/Redhare_Envelopes_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/536989/Redhare_Dogs_New.jpg" border="0" width="670" height="402" align="left" /&#62; </description>
		<wfw:commentRss>http://www.roostadesign.co.uk/536989/Redhare</wfw:commentRss>

		</item>
		<item>
		<title>Adam &#38; Weave</title>
		<link>http://www.roostadesign.co.uk/533125/Adam-Weave</link>
		<comments>http://www.roostadesign.co.uk/533125/Adam-Weave</comments>
		<pubDate>Mon, 02 Aug 2010 16:21:56 +0000</pubDate>

		<dc:creator>Roosta Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">533125</guid>
		<description>Adam &#38; Weave
Adam Crowe and Mathew Weave started their DJ business in the mid 90’s playing small gigs in their local church hall. The company founders were looking for a unique company name, identity and marketing ideas which would set them apart from their competitors. 

Using the two founders names as inspiration. We created a clean, fun identity which pays homage to the company religious origins as well as a subtle nod to the founding owners partnership. A supporting strapline ‘Let Us Play…’ was also developed to run across all marketing materials.

Additional marketing materials which followed the church theme were also created, such as a bible CD booklet. This souvenir gift contained a selection of tracks the DJ’s played at wedding receptions and would be handed to the newlyweds as a keep sake.

A series of playful posters were also developed to promote the company at events and wedding fairs. These featured some of the 10 commandments and famous bible quotes, all be it with a cheeky twist. These posters were a break from the normal romantic wedding fair style which helped the company to stand out from the crowd as well as injecting personality into marketing materials.


&#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/533125/Rule3px_Top_New.jpg" border="0" width="670" height="9" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/533125/Adam-Weave_Identity_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/533125/Adam-Weave_Strap_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/533125/Adam-Weave_Bible_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/533125/Adam-Weave_Poster_New.jpg" border="0" width="670" height="402" align="left" /&#62; &#60;img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/1/40262/533125/Rule3px_Bottom_New.jpg" border="0" width="670" height="9" align="left" /&#62; </description>
		<wfw:commentRss>http://www.roostadesign.co.uk/533125/Adam-Weave</wfw:commentRss>

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