Redhare Couriers
Redhare are an independent courier service provider operating throughout London and the South East region. The company were looking to create a brand name and develop marketing ideas that would help to differentiate them in an increasingly crowded marketplace.

I wanted to create an identity that was a reflectionof the owners energetic character. By drawing inspiration from his bold hair colour (ginger), I produced an identity which not only communicated the founders appearance, but also gave subtle hints of speed, acceleration and delivery, all of which are associated with the freight industry.

Using a forward pointing arrow to form the hare,the logotype was given a clever added twist. All marketing material used simple eye catching photography with edgy supporting straplines. All of which helped to establish the brand in an sector not usually associated with clean minimalist design.