Jam Consulting
Jam are an independent recruitment agency based in Central London, who specialise in the recruitment of finance and office support staff for the media industry.
Following a company expansion, Jam were seeking a new sales device to send to both potential and existing clients. The final solution needed to be easily updatable to accommodate the agencies ever evolving services, whilst also being eye catching and fun – helping to distinguish Jam in an increasingly crowded market.
Picking up on Jams established bowler hat identity, the brochure used a velvet slip case and insert to mimic the texture and feel of a traditional bowler hat. Each mail–out could become personalised bythe sender by simply slipping a business card under the silk trim. The brochure insert pages used iconic bowler hat illustrations accompanied by playful text to highlight Jams numerous services. The idea proved to be a winning formula and the concept was further used on exhibitions stands, posters, postcards and direct mail.


